Articles exploring data-driven decisions through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
5 articles
The Highest Paid Person's Opinion often overrides test data. Learn how to navigate the HiPPO dynamic without creating adversarial relationships with leadership.
When leaders override data with gut instinct, experimentation programs stall. Learn practical strategies to address results-ignored patterns without burning bridges.
Guardrail metrics prevent A/B tests from causing hidden damage. Learn how to set them up, monitor them, and use them to make better ship decisions.
Statistical significance is the most misunderstood concept in A/B testing. Learn what it really measures, why teams misuse it, and how to interpret it correctly.
Why pageviews, followers, and time-on-page are seductive but misleading without context. A behavioral science framework for distinguishing metrics that inform decisions from metrics that merely comfort.